History of the Hummer car
|History of the Hummer car|
History of the Hummer car
The appearance of a huge and "threatening" in appearance of a Hummer car on busy city streets has long ceased to be perceived as a miracle. Society has long been familiar with these "big guys", and there is hardly a person who will not guess by appearance what kind of car is in front of his eyes. Nevertheless, it still seems that such a monster as a Hummer has no place on the roads of the city. It would be much more logical to observe him somewhere in a military column - among tanks, armored personnel carriers, artillery tractors and other military equipment.
This impression is not created by chance, because Hummer is really a real retired soldier, whose vocation was to make life as easy as possible for the brave American military. The beginning of the history of the world-famous brand was laid in 1979, when the US Army announced a tender for the creation of an ideal SUV for its own needs. The requirements for the car were the most stringent: the SUV had to be relatively light (3.5 tons is not the biggest weight for military transport), mobile, able to overcome any obstacles and work smoothly in the harshest conditions. A lot of famous brands took part in the tender, but the manufacturers of buses and all–terrain vehicles from the state of Indiana, AM General, managed to survive. From that moment on, the US military had a loyal assistant with a not-so-short name - High Mobility Multipurposing Wheeled Vehicle (abbreviated HMMWV). Soldiers are a simple and abstruse people who do not recognize names, therefore, among the masses, the monster car was remembered under the name HUMVEE (Humvee). After 4 years, the US company AM General received an order from the army for the production of 55,000 Humvee SUVs. "HMMWV" became the main vehicle in the service of the US Army.
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Over time, the HMMWV car became cramped on military roads, and it began to conquer new markets. So, during the successful operation "Desert Storm" in the Persian Gulf War, ordinary people noticed a powerful SUV HMMWV M998 on TV screens. From that moment on, orders from individuals showered on AM General. However, among its civilian counterparts, the Humvee, with its weight, dimensions and powerful armor, seemed to be a foreign body. Therefore, AM General decides to produce a civilian version of the M998. Actually, the familiar Hummer (short for High Utility, Maximum Mobility, Easy Riding) enters the scene at this moment. The first modification under the modest name H1 was born in 1992 and immediately gathered an army of fans, despite the impressive cost. The H1 differed from its army counterpart in the absence of armor, a comfortable cabin and a more civilized appearance.
In 1999, AM General Corporation sold all the rights of the well-known General Motors company to the Hummer brand and returned to military orders. In 2000, a new SUV, the H2, was provided to the public. This modification was already completely urban. Only the dimensions of the monster car and, to some extent, its appearance remained of the "Humvee". The H2 SUV also performed its main functions of overcoming off-road conditions not so successfully. This is connected with the fading interest in the brand among safari lovers and impenetrable thickets. The main target audience were fans to shake their wallet, and show off their "courage" on a real man's car. So the Hummer went its way from a real soldier to a toy for connoisseurs of "pop". But, despite everything, General Motors was able to increase sales of the SUV to 80,000 units per year.
In 2005, the third and last model of the Hummer brand was released under the name H3. In this car, there was even less from the "Humvee" than the H2. The Hummer finally became a "suv", having lost all connection with its progenitor.
And then there was a crisis. The expensive and "voracious" Hummer began to lose ground in the market and gradually began to bring losses to its owners. The failing General Motors hoped to sell the rights to the Sichuan Tengzhong Heavy Industrial Machinery Co brand to a Chinese company, but the deal was canceled at the last moment. Subsequently, in 2010, General Motors began the liquidation procedure and ceased to exist, and with it the world-famous and well-promoted brand "Hummer" for all these years.
So, for a very interesting history of its entire existence, the Hummer has gone from a real military vehicle capable of crushing enemies and overcoming any obstacles to causing respect and awe of a city dweller. Today, five years after the collapse of the brand, there are millions of fans of this car in the world, and we can only regret that we will not see new Hummer models anymore. "Like nothing else" is the slogan of the Hummer brand, and this car has always followed this motto. Like nothing else. Not like everyone else.